Since February, we’ve invited over 20 women from our community to join in-person try-on sessions around London.
These weren’t influencers. Just real women — students, professionals, creatives — looking for clothes that felt like them.
More than half became repeat customers.
Our repurchase rate hit 80%.
As a new brand, we’ve faced challenges.
We don’t mass-produce. We don’t chase trends.
Instead, we design with care, source high-quality materials, and price with honesty.
In today’s “throwaway fashion” world, this path is tough — but worth it.
Because when customers say:
“It was your brand that completed my student life in London.” ——Guiyuan, Master in London
“I felt like I could breathe again.” ——BaiXi, Phd in London
“I sent a photo to my mum — she thought I was wearing a luxury brand.” ——Tuo, Master in London
We know we’re doing something right.
100% satisfaction. 80% conversion. 80% repeat purchase.
But beyond the data, it’s about confidence, ease, and being seen.
Design that wins. Quality that lasts. Price that makes sense.
And above all, people who feel more like themselves when they wear us.
This is the spirit of XXLSMILE.
