Since February, over twenty women from our London community have joined our in-person try-on sessions. They weren’t influencers or models — just real women. Students balancing classes and part-time jobs, professionals rushing between meetings, and creatives searching for something that felt like them.
More than half came back again.
Our repurchase rate reached 80%.
For a young independent brand, that number means more than sales — it means trust.
We don’t mass-produce.
We don’t chase trends or algorithms.
Every piece begins with intention: thoughtful design, refined materials, and honest pricing.
In a world driven by throwaway fashion, this slower path is harder — but it’s the only one that feels right.
In Real Life: Voices from Our Community
“It was your brand that completed my student life in London.” ——Guiyuan, Master’s Student
“I felt like I could breathe again.” ——BaiXi, Phd Candidate
“I sent a photo to my mum — she thought I was wearing a luxury brand.” ——Tuo, Master’s Student
Their words remind us why we began — to design clothes that feel like home in motion.
Because behind every metric — 100% satisfaction, 80% conversion, 80% repeat purchase — there’s something deeper: a sense of confidence, calm, and self-recognition.
At XXLSMILE, we believe great design doesn’t shout.
It lasts. It adapts. It quietly fits into your life and stays.
Design that wins.
Quality that lasts.
Price that makes sense.
But above all — people who feel more like themselves when they wear us.
That’s the spirit of XXLSMILE.
