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25AW Collection

Noir Trench

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25AW Collection

Ripple Trench

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eXtra Love eXtra Life

XXLSMILE, a London-based fashion and lifestyle brand, prioritizes minimalist sophistication and quality, catering to young urbanites' daily wardrobe and lifestyle needs

25AW Special Edition

Neo-East Limitation

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25AW Minimal Edition

Minimal Early Autumn

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Most Popular

Veil Pleats Skirt丨纱影轻百褶半裙

Veil Pleats Skirt丨纱影轻百褶半裙

Regular price £66.00 GBP
Sale price £66.00 GBP Regular price
Unit price
Dark Mocha
For women who seek fluid elegance with grounded warmth.为追求轻盈飘逸与温润质感的女性而设 Fabric —A blend of polyester with...
Ripple Trench丨褶影风衣

Ripple Trench丨褶影风衣

Regular price £95.00 GBP
Sale price £95.00 GBP Regular price
Unit price
Taupe Mist
For women who value refined comfort and sustainable elegance.为注重舒适质感与可持续优雅的女性而设 Fabric — 34% polyester, 34% Sorona®,...
Textured Shirt– White丨新中式暗纹衬衣（白）

Textured Shirt– White丨新中式暗纹衬衣（白）

Regular price £78.00 GBP
Sale price £78.00 GBP Regular price
Unit price
White
For women who appreciate modern minimalism with an oriental touch.为欣赏极简现代之中蕴含东方韵味的女性而设 Fabric — 65% lyocell, 35%...
Noir Trench丨黑色经典风衣

Noir Trench丨黑色经典风衣

Regular price £126.00 GBP
Sale price £126.00 GBP Regular price
Unit price
Midnight Navy
For women who embrace timeless elegance with modern ease.为追求隽永优雅与现代松弛的女性而设 Fabric — 65% cotton, 35% nylon;...
25AW Collection

Elevated Materials, Refined Design


Featuring Mulberry Silk, Ramie, Wool, Organic Cotton, Sorona and Acetate — natural fabrics uniting comfort with quiet luxury. Modern design with Eastern details: Song-inspired Accents, Asymmetrical Buttons, Side Knots and Nomadic Touches.




25AW New Arrivals

A Community That Inspires

XXLSMILE is a London-based platform celebrating women’s elegance and individuality. Through stories and images from local students and professionals, we create a space for those who embrace beauty, quality, and self-expression.

Community News

Community events: How It Feels IRL

In Real Life: What Our Customers Say

In Real Life: What Our Customers Say

The results speak for themselves: 80% repeat purchase rate, 100% customer satisfaction, and powerful stories of confidence rediscovered. XXLSMILE isn’t about hype — it’s about design, quality, and real connection. Our...
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Zhizhi, Phd in London
Try-on Event

Zhizhi, Phd in London

164cm,52kg. “Clothing speaks louder than words. My Mocha Grace Coat from xxlsmile is my go-to for braving the British wind in style—functional, sleek, and effortlessly chic.”
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Riyue, MSc in London

Riyue, MSc in London

160, 47kg. "This is my first time abroad in London. My family in China is also in the clothing business. I’m grateful for this event, which made me feel warmth...
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Pupu, MA in London

Pupu, MA in London

164cm, 60kg. "I usually hesitate to wear such simple coats, worried they might make me look too mature. But to my surprise, this one felt warm and charming when I...
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